Latest News from Mark Tomlinson

Bad Apps = Bad Press

Mon, 09 Jan 2012 06:45:00 EST

In today’s lightning fast information era, where anyone with an Internet connection holds virtual press credentials, news travels fast. And bad news travels really fast. In the rush to deploy new mobile apps quickly to meet customer demand and keep pace with competitors, many companies fail to properly test their apps for performance. This leads to a cycle of monitoring applications for post-deployment failure, fixing them as quickly as possible, all while hoping for minimal PR backlash or wasted IT resources. There has to be a better way.

Five Overlooked Factors of Mobile Application Performance

Fri, 06 Jan 2012 09:45:00 EST

Too often, little consideration is given to performance testing in the context of mobile application testing. As users demand the same experience whether they are accessing Web-based content from their smart phones, tablets, or laptop computers, the performance of your mobile application has never been more crucial to the performance of your bottom line. Here are five overlooked factors in mobile application performance that, if addressed, will help your company triumph in, rather than be crushed by, the mobile arms race.